Suso Partners With Bullying Prevention Charity

School-approved popular soft drinks brand SUSO, has partnered with bullying prevention charity, Kidscape. 

SUSO, a carbonated soft drink made from fruit juices and fizzy water, has kicked-off its year-long partnership by supporting Kidscape in delivering its ZAP in Schools Assertiveness and Resilience workshops at The Place Independent School in Bottesford, Nottinghamshire. ZAP in Schools equips children and young people with the skills they need to recognise and positively respond to bullying behaviour. 

In addition, SUSO, which counts as one of your five a day and contains no added sugar, artificial additives or preservatives, has donated playground and sport equipment to The Place Independent school, a Social, Emotional, Mental Health (SEMH) school which serves young people who find it difficult to achieve in mainstream environments. 

SUSO has established the partnership with Kidscape after it was revealed that over 16,000 children are absent from school at any one time due to bullying* and because it aligns with the brands’ Stand Up Stand Out ethos, raising awareness and tackling key issues which affect its primary audience of school children and young adults. 

Ashley Rolfe, Head of Programmes, Training and Volunteering at Kidscape, said, “We’re thrilled to be partnering with SUSO. We believe that every child has the right to live a life free from bullying and harm. By working together we can support more young people and actively encourage a culture of kindness and care”.

Nelly Edwards, Commercial Manager at SUSO, said, “Statistics from The Department for Education reveal that one in every four children are bullied in school, this equates to seven children in every class**. These young people need our support which is why we have partnered with leading bullying prevention charity, Kidscape, as it helps children, families and practitioners by providing advice, training and practical tools to prevent bullying. 

“SUSO is all about standing up and tackling issues that affect our consumers; school children and young adults. Our nutritious drinks are stocked by schools, and it is important we support them and their students with the challenges facing young people such as bullying.

Charlotte Hardy, Head Teacher, The Place Independent School said, “We were pleased to have SUSO and Kidscape at our school to deliver the Zap workshop during Anti-Bullying Week to our pupils. The pupils were highly engaged in the workshop and it was great to see the participation from our students on such an important topic.”

*NFER et al

**Department for Education