SUSO Supports Meals & More’s ‘Big Days Out’

Charity Partnership Will See Over 100 Children Enjoy Summer Trips

Soft drinks brand SUSO is once again standing up for children and young people across the UK. Continuing its support for charity partner Meals & More, SUSO is backing the charity’s popular ‘Big Days Out’ this summer.

The school-approved soft drinks brand is helping to bring extra joy to over 100 children across England by supporting three of Meals & More’s special outings with trips to Twinlakes Park in Melton Mowbray, Gulliver’s Kingdom Resort in Matlock Bath, and Newquay Zoo.

‘Big Days Out’ offer a chance for children and young adults to enjoy day trips packed with fun, food and friendship, as part of Meals & More’s wider mission to transform school holidays for UK children living with food poverty and isolation. Through trusted community partners we provide them with nutritious meals and enriching activities.

Nelly Edwards, Commercial Manager at SUSO, said: “These trips have the power to make a real impact for many children. We’re incredibly proud of our long-standing partnership with Meals & More and we’ve seen what a difference our funding has made to the holiday clubs we have helped support.

“The Big Days Out trips mean so much for many children and by coming along on the trips, supporting them with additional financial support, drinks goody bags and branded merchandise, we can help provide happy memories, which is real privilege.”

Peter McGrath, Operations Director, at Meals & More, said: “SUSO’s kind contribution to our ‘Big Days Out’ programme means over 130 children will get to experience something special this summer.  For them, knowing they have something fun to enjoy during the holidays really does make all the difference.

“The families we support tell us that, especially with the ongoing cost of living crisis, being able to afford days out like these just isn’t possible. That’s why experiences like this are so special for the children — and why we’re committed to working together to make them happen.”

SUSO, a school-approved canned carbonated soft drink made from 60% fruit juices and fizzy water, pledged their support for Meals & More in early 2023. The three-year partnership forms part of the brand’s Stand Up Stand Out ethos, raising awareness of and tackling social issues that affect its core audience of school-aged children and young adults.

Founded in 2015 by leading foodservice wholesaler Brakes, Meals & More provides critical support to children living with food insecurity and limited access to activities during the holidays. With support from partners like SUSO, the charity now works with over 310 holiday clubs across the UK and has supported delivery of over 2.5 million meals to date, with a goal to support one million meals per year in 2030.

Last year through Meals & More support 3700 children enjoy a day out creating special moments and creating memories.

The number of households with children experiencing food insecurity jumped from 12.1 percent in January 2022 to 17.2 percent in May 2022, representing a staggering 2.6 million children aged under 18.

In June 2024, 18% of households with children experienced household food insecurity, compared to 12.1% in January 2022, peaking at 25.8% in September 2022.

For more information visit https://susodrinks.co.uk/